{"id":1917,"date":"2020-11-30T10:18:44","date_gmt":"2020-11-30T01:18:44","guid":{"rendered":"http:\/\/blog.sphinfo.com\/?p=1917"},"modified":"2020-12-01T17:59:28","modified_gmt":"2020-12-01T08:59:28","slug":"blog-data-driven-marketing","status":"publish","type":"post","link":"https:\/\/blog.ifiedinc.com\/index.php\/2020\/11\/30\/blog-data-driven-marketing\/","title":{"rendered":"\ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?"},"content":{"rendered":"\n<p>\uc218\uc2ed \ub144 \ub3d9\uc548 \uae30\uc5c5\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \ucd94\uc801\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc624\ub798 \uc804\ubd80\ud130\uc774 \ub370\uc774\ud130\ub294 &#8220;\ud30c\uc77c\ub9c1 \uce90\ube44\ub2db&#8221;\uc774\ub77c\ub294 \ud3f4\ub354\uc5d0 \ubcf4\uad00\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\ub9e4\ub144 \uc5ec\ub7ec \uc0ac\ub78c\uc774 \uc6b0\uc5f0\ud788 \uc815\ub9ac\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc558\uc9c0\ub9cc \uc774\ub7ec\ud55c \ud30c\uc77c\uc740 \ub300\uac1c \ubd88\uc644\uc804\ud558\uace0 \uc5b4\uc218\uc120\ud55c \ub290\ub08c\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=With%20modern%20technology%2C%20we%20can%20compile%20data%20to%20help%20us%20plot%20our%20marketing%20efforts%20with%20the%20push%20of%20a%20button.%20This%20technological%20renaissance%20has%20led%20to%20the%20rise%20of%20data%20driven%20marketing.&amp;url=https:\/\/monday.com\/blog\/marketing\/data-driven-marketing\/\">\ud604\ub300 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uba74 \ub370\uc774\ud130\ub97c \ucef4\ud30c\uc77c\ud558\uc5ec \ubc84\ud2bc\uc744 \ub20c\ub7ec \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uacc4\ud68d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\uc774\ub7ec\ud55c \uae30\uc220\uc801 \ubc1c\uc804\uc73c\ub85c \uc778\ud574 \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc774 \ubd80\uc0c1\ud588\uc2b5\ub2c8\ub2e4.<\/a><\/p>\n\n\n\n<p>\uc774\ubc88 \ud3ec\uc2a4\ud305\uc5d0\uc11c\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc815\ud655\ud788 \ubc30\uc6b0\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub85c \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0ac \uc218\uc788\ub294 \ubc29\ubc95\uc744 \ubc30\uc6b0\uac8c\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p><strong>\ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc740 \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uacb0\uc815\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305\uc758 \ud55c \ud615\ud0dc\uc785\ub2c8\ub2e4.&nbsp;<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc758 \uc8fc\uc694 \uc774\uc810\uc740 \ucd94\uce21\uacfc \uad00\ub828\ub41c \uc791\uc5c5\uc774 \uc5c6\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.&nbsp;\ub300\uc2e0 \ubaa8\ub4e0 \uac83\uc774 \uc2e4\uc81c\uc801\uc778 \uc218\uce58\ub85c \ub4b7\ubc1b\uce68\ub429\ub2c8\ub2e4.<\/em><\/p><\/blockquote>\n\n\n\n<p>\uc774\uac83\uc774\u00a0\ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/v12data.com\/blog\/25-data-driven-stats-2018\/\" target=\"_blank\">67 %<\/a>\u00a0\uac00 \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc758 \uc8fc\uc694 \uc774\uc810\uc774 \uc18d\ub3c4\uc640 \uc815\ud655\uc131\uc774\ub77c\uace0 \ub9d0\ud558\ub294\u00a0\uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7f0 \ub2e4\uc74c \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uac1c\uc778 \uc218\uc900\uc758 \uace0\uac1d \ud0c0\uac8c\ud305\uc5d0\uc11c \uc77c\ubc18\uc801\uc73c\ub85c \uac1c\ubcc4\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c \ud0c0\uac9f\ud305 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub370\uc774\ud130 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \ub54c \uc790\ub3d9\ud654\ub41c \ub9c8\ucf00\ud305 \uc791\uc5c5\uc744 \uc0dd\uc131 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad6c\ub9e4\uc790 \ud398\ub974\uc18c\ub098\ub97c \uc2dd\ubcc4\ud558\ub294 \uacbd\uc6b0 \ud574\ub2f9 \uadf8\ub8f9 \uc911 \ud558\ub098\uc758 \ub204\uad70\uac00\uac00 \uc815\ubcf4\ub97c \uc694\uccad\ud560 \ub54c\ub9c8\ub2e4 \uadf8 \ub204\uad70\uac00\uc5d0\uac8c \uc801\ud569\ud55c \uba54\uc2dc\uc9c0\ub97c \uc989\uc2dc \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud574\ub2f9 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4 \ud560 \uc218 \uc788\ub294\ud55c \ubaa8\ub4e0 \uc0ac\ub78c\uc5d0\uac8c \ub3d9\uc77c\ud55c \uc815\ubcf4\ub97c \ubcf4\ub0b4\ub294 \ub300\uc2e0 \ud2b9\uc815 \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\uc790 \uc815\uc758\ud558\uc5ec \uc6d0\ud558\ub294 \uac83\uacfc \ud544\uc694\uc5d0 \ub9de\uac8c \uac1c\uc778\ub9de\ucda4\ud654 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud574\uc57c\ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p>\ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc740 \uc624\ub298\ub0a0 \ub9c8\ucf00\ud130\uc758 \uc0b6\uc744 \ub354 \uc27d\uac8c \ub9cc\ub4e4\uace0 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0 \ud604\ub300 \ube44\uc988\ub2c8\uc2a4 \uc138\uacc4\uc5d0\uc11c \ub9e4\uc6b0 \uc778\uae30\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub370\uc774\ud130 \uc911\uc2ec \uc804\ub7b5\uc758 \uac00\uc7a5 \ud070 \uc7a5\uc810\uc740 &#8220;\ub290\ub08c&#8221;\uc774\ub098 \uc9c1\uac10\uc5d0 \ub530\ub77c \ube44\uc988\ub2c8\uc2a4 \uacb0\uc815\uc744 \ub0b4\ub9b4 \ud544\uc694\uac00 \uc5c6\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 \ucd94\uce21\ud558\ub294 \ub300\uc2e0, \uacfc\uac70 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \uc218\uc9d1 \ud55c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud398\ub974\uc18c\ub098\ub97c \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>CLV (\uace0\uac1d \ud3c9\uc0dd \uac00\uce58)\uac00 \uac00\uc7a5 \ub192\uc740 \uace0\uac1d\uc744 \uc0dd\uc131\ud558\ub294 \uacf3\uacfc \uace0\uac1d\uc774 \ub204\uad6c\uc778\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\uc6e8\ube44\ub098\uc5d0\uc11c \uc0dd\uc131\ub41c \ub9ac\ub4dc\uc778 SMB\uc758 \uc911\uac04 \uad00\ub9ac CMO\uc640 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \uac00\uc7a5 \uc798 \uc791\ub3d9\ud568&nbsp;\uc744&nbsp;<em>\uc99d\uba85\ud560<\/em>&nbsp;\uc218 \uc788\uc2b5\ub2c8\ub2e4&nbsp;.<\/p>\n\n\n\n<p><em>\uc774\ub97c \uc54c\uba74<\/em>&nbsp;\uc6e8\ube44\ub098\ub97c \ub450 \ubc30\ub85c \uc904\uc774\uace0 CMO\ub97c \ud558\uc704 \uc218\uc900\uc758 \uc9c1\uc6d0\ubcf4\ub2e4 \ub354 \uac00\uce58\uc788\ub294 \ub9ac\ub4dc\ub85c \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\uc774\ub97c \ud1b5\ud574 \uc138\ubd84\ud654 \ubc0f \uac1c\uc778\ud654\ub294 \ubb3c\ub860 \ub9c8\ucf00\ud305 ROI\ub97c \uac1c\uc120 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub294 \ub370\uc774\ud130\uac00 \ub9c8\ucf00\ud305\uc5d0\uc11c \ucd94\uce21\uc744 \uc81c\uac70\ud558\uace0 \ube44\uc988\ub2c8\uc2a4\uac00 \uc131\uc7a5\uc744 \uc704\ud55c \ucd5c\uc0c1\uc758 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774\ub418\ub294 \ubc29\ubc95\uc758 \ud55c \uc608\uc77c\ubfd0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\ub294 \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud574\uc57c\ud569\ub2c8\uae4c?<\/h2>\n\n\n\n<p>\uace0\uac1d, \uc6f9 \uc0ac\uc774\ud2b8, \uad11\uace0 \ubc0f \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c \uc218\uc9d1 \ud560 \uc218 \uc788\ub294 \uc218\ub9ce\uc740 \uc815\ubcf4\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\uc120 \uc21c\uc704\ub97c \uc815\ud574\uc57c\ud558\ub294 \uac00\uc7a5 \uac00\uce58\uc788\ub294 \ub370\uc774\ud130\ub97c \ubd84\ub958 \ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \uc0ac\uc6a9\uc790 \ub370\uc774\ud130<\/h3>\n\n\n\n<p>\uc0ac\uc6a9\uc790\uc640 \uc0c1\ud638 \uc791\uc6a9\ud560 \ub54c \uc0ac\uc6a9\uc790\ub85c\ubd80\ud130 \ubc14\ub85c \uc218\uc9d1 \ud560 \uc218\uc788\ub294 \ud48d\ubd80\ud55c \ub370\uc774\ud130\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uccab \ubc88\uc9f8 \uc811\uc810\uc5d0\uc11c \ubc14\ub85c \ub2e4\uc74c\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\ubc29\ubb38\uc790\uac00 \uc5b4\ub514\uc5d0\uc11c \uc654\ub294\uc9c0 (\uc9c0\ub9ac\uc801\uc73c\ub85c) \uc54c\ub824\uc8fc\ub294 IP \uc8fc\uc18c <\/li><li>\uad00\uc2ec\uc0ac\ub97c \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218\uc788\ub294 \uccab \ud398\uc774\uc9c0 \ubc29\ubb38<\/li><li>\uace0\uac1d\uc774 \uadc0\ud558\uc758 \ud648\ud398\uc774\uc9c0, \uac00\uaca9 \ud398\uc774\uc9c0, \ud68c\uc0ac \uc18c\uac1c \ud398\uc774\uc9c0 \ub610\ub294 \ubb38\uc758 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud588\ub294\uc9c0 \uc5ec\ubd80\uc5d0 \uad00\uacc4\uc5c6\uc774 \uad6c\ub9e4\uc790\uc758 \uc758\ub3c4\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774\ub429\ub2c8\ub2e4. <\/li><\/ul>\n\n\n\n<p>\uc774\ub7ec\ud55c \ubc29\ubb38\uc790\ub294 \uadc0\ud558\uc758 \uc6f9 \uc0ac\uc774\ud2b8\uc640 \uacc4\uc18d \uc0c1\ud638 \uc791\uc6a9\ud558\ubbc0\ub85c (&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/monday.com\/blog\/marketing\/marketing-funnel\/\" target=\"_blank\">\ub9c8\ucf00\ud305 \ud37c\ub110<\/a>&nbsp;\uc774\uc788\ub294 \uacbd\uc6b0&nbsp;) \ub9ac\ub4dc \uc591\uc2dd\uc744 \ud1b5\ud574 \uc5f0\ub77d\ucc98 \uc815\ubcf4\ub97c \uc81c\ucd9c\ud574\uc57c\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ub2f9\uc2e0\uc774 CRM\uc744 \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0, \ubc29\ubb38\uc790\ub4e4\uc774 \ub204\uad6c\uc778\uc9c0 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uadf8\ub4e4\uc774 \uc6f9\ud398\uc774\uc9c0\ub97c \uc5b4\ub5bb\uac8c \ud0d0\uc0c9\ud588\ub294 \uc9c0, \uc6b0\ub9ac\uc758 \ud3c9\uade0 \uc804\ub9dd\uc774 \uc5b4\ub5a0\ud560 \uc9c0 \ub4f1 \ubaa8\ub4e0 \uc815\ubcf4\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc774 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc774\uc0c1\uc801\uc778 \uace0\uac1d\uc758 \ud2b9\uc131\uacfc \ud589\ub3d9\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uad6c\ub9e4\uc790 \ud504\ub85c\ud544\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \uc6f9 \uc0ac\uc774\ud2b8 \ub370\uc774\ud130<\/h3>\n\n\n\n<p>\uc6f9 \uc0ac\uc774\ud2b8\uc640 \ubc29\ubb38\uc790\ub4e4\uc774 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc744 \ud1b5\ud574 \uac00\uce58 \uc788\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub9ce\uc740 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 \ud788\ud2b8 \ub9f5\uc740 \ubc29\ubb38\uc790\uac00 \uac00\uc7a5 \uc790\uc8fc \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \uc601\uc5ed\uc744 \uac15\uc870\ud558\uc5ec \ub9c1\ud06c\uc758 \ud6a8\uacfc, \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548 \ubc0f \uc804\uccb4 \ub808\uc774\uc544\uc6c3\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc6f9 \uc0ac\uc774\ud2b8 \ud398\uc774\uc9c0\uc758 \uc815\uc9c0 \uc774\ubbf8\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"375\" src=\"http:\/\/blog.sphinfo.com\/wp-content\/uploads\/2020\/11\/image1-12.jpeg\" alt=\"\" class=\"wp-image-1912\" srcset=\"https:\/\/blog.ifiedinc.com\/wp-content\/uploads\/2020\/11\/image1-12.jpeg 750w, https:\/\/blog.ifiedinc.com\/wp-content\/uploads\/2020\/11\/image1-12-300x150.jpeg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>\ub2e4\uc591\ud55c \ubd84\uc11d \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc0ac\ub78c\ub4e4\uc774 \uc0ac\uc774\ud2b8\uc5d0 \uba38\ubb34\ub974\ub294 \uc2dc\uac04, \ud574\ub2f9 \uc0ac\uc6a9\uc790\uac00 \uc5b4\ub514\uc5d0\uc11c \uc654\ub294\uc9c0 \ud655\uc778\ud558\uace0 \ud0d0\uc0c9 \uc138\uc158\uc758 \ube44\ub514\uc624\ub97c \ub2e4\uc2dc \ub9cc\ub4e4 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hotjar<\/a>&nbsp;(\ud788\ud2b8 \ub9f5, \ud074\ub9ad \ub9f5, \ub179\uc74c, \uc124\ubb38 \uc870\uc0ac)<\/li><li><a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a>&nbsp;(\uc0ac\uc774\ud2b8 \ubd84\uc11d)<\/li><li><a href=\"https:\/\/www.woopra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Woopra<\/a>&nbsp;(\ud37c\ub110 \ubd84\uc11d)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. \ub9c8\ucf00\ud305 \ub370\uc774\ud130<\/h3>\n\n\n\n<p>\ud074\ub9ad\ub2f9 \uc9c0\ubd88 (pay-per-click) \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uace0 \uc788\ub2e4\uba74 \uccad\uc911\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1 \ud560 \uc218\uc788\ub294 \ub610 \ub2e4\ub978 \ub180\ub77c\uc6b4 \uc7a5\uc18c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub3d9\uc2dc\uc5d0 \ub450 \uac1c \uc774\uc0c1\uc758 \uad11\uace0\ub97c \uc2e4\ud589\ud558\uace0 \uc5b4\ub5a4 \uad11\uace0\uac00 \uac00\uc7a5 \ud070 \uc131\uacf5\uc744 \uac70\ub450\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud568\uc73c\ub85c\uc368 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud574 \ub9ce\uc740 \uac83\uc744 \uc54c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\uc774\ub97c&nbsp;<a href=\"https:\/\/monday.com\/templates\/ab-testing\" target=\"_blank\" rel=\"noreferrer noopener\">A \/ B \ud14c\uc2a4\ud2b8<\/a>&nbsp;\ub77c\uace0\ub3c4&nbsp;\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c \uc21c\uc704\ub97c \ub9e4\uae30\uace0 \ud0c0\uac9f\ud305\ud558\ub824\ub294 \ub2e4\uc591\ud55c \ud0a4\uc6cc\ub4dc\ub97c \ub458\ub7ec\uc2fc \uac80\uc0c9 \uc758\ub3c4\uc5d0 \ub300\ud574 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubb3c\ub860\uc774 \ubaa8\ub4e0 \uc815\ubcf4\ub97c \ud55c\uaebc\ubc88\uc5d0 \uc5bb\uc744 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.&nbsp;\ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub824\uba74 \ubc18\ubcf5\uacfc \ucd5c\uc801\ud654\uac00 \ubaa8\ub450 \ud544\uc694\ud569\ub2c8\ub2e4. \uc989, \ud504\ub85c\uc138\uc2a4\ub97c \ubc18\ubcf5\ud574\uc11c \ubc18\ubcf5 \ud55c \ub2e4\uc74c \uacb0\uacfc\uc5d0 \ub530\ub77c \ucd5c\uc801\ud654\ud574\uc57c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \ub370\uc774\ud130 (\ud2b9\ud788 \uad11\uace0)\ub97c \uae30\ubc18\uc73c\ub85c\ud558\ub294 \ubc18\ubcf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uad6c\ud604\ud558\uba74 \ubcc0\ud654\ud558\ub294 \ucd94\uc138\uc5d0 \uc55e\uc11c \ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc131\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\uae4c?<\/h2>\n\n\n\n<p>\ub370\uc774\ud130 \uc218\uc9d1\uc740 \ud6cc\ub96d\ud569\ub2c8\ub2e4.&nbsp;\ucd08\ucf5c\ub9bf \uc18c\uc2a4, \ud718\ud551 \ud06c\ub9bc, \uc2a4\ud504\ub9c1\ud074\uc5d0 \ubc14\ub098\ub098 \uba87 \uac1c\uc640 \ubc14\ub2d0\ub77c, \ucd08\ucf5c\ub9bf, \ub538\uae30 \uc544\uc774\uc2a4\ud06c\ub9bc \uc2a4\ucff1\ub4e4\uc744 \ub354 \uc5b9\uc740 \uac70\ub300\ud55c \uc544\uc774\uc2a4\ud06c\ub9bc\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud6cc\ub96d\ud558\uc9c0\ub9cc \uc21f\uac00\ub77d\uc774 \uc5c6\ub2e4\uba74 (\uc801\uc5b4\ub3c4 \uc790\uc2e0\uacfc \ud14c\uc774\ube14\uc744 \ub054\ucc0d\ud558\uac8c \uc5c9\ub9dd\uc73c\ub85c \ub9cc\ub4e4\uace0 \uc2f6\uc9c0 \uc54a\ub2e4\uba74) \uc2e4\ub9dd\uc2a4\ub7ec\uc6b8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub370\uc774\ud130 \uc790\uccb4\ub294 \ub354 \ud070 \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \ud37c\uc990\uc758 \uccab \ubc88\uc9f8 \uc870\uac01\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc131\uacf5\ud558\ub824\uba74 \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc5b4\uc57c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\uc74c\uc740 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uae30\uc704\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc5ec\ub7ec \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \ub370\uc774\ud130\ub97c \ud574\uc11d\ud558\uace0 \uc2dc\uac01\ud654\ud558\ub294 \ub3c4\uad6c \uc0ac\uc6a9<\/h3>\n\n\n\n<p>10 \ub144 \uc804\uc774 \uae30\uc0ac\ub294 Excel \uc2a4\ud504\ub808\ub4dc \uc2dc\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub370\uc774\ud130\ub97c \ucef4\ud30c\uc77c\ud558\uace0 \ud574\uc11d\ud558\ub294 \uc804\ub7b5\uacfc \uc218\ucc9c \uc2dc\uac04\uc758 \uc5c4\uccad\ub09c \uc22b\uc790 \ucc98\ub9ac\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\ud589\ud788 2020 \ub144\uc774 \ub418\uc5c8\uc73c\ub2c8 \uc774\ub97c \uc704\ud55c \uc571\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubc84\ud2bc \ud074\ub9ad\ub9cc\uc73c\ub85c \uc2e4\uc2dc\uac04\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \ucef4\ud30c\uc77c \ud560 \uc218\uc788\ub294 \uba4b\uc9c4 \ud50c\ub7ab\ud3fc\uc774 \ub9ce\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ub3c4\uad6c \uc911 \ud558\ub098\ub294&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/monday.com\/templates\/campaign-tracking\" target=\"_blank\">monday.com\uc758 \ucea0\ud398\uc778 \ucd94\uc801 \ud15c\ud50c\ub9bf\uc73c\ub85c<\/a>&nbsp;, \ud55c \uacf3\uc5d0\uc11c \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ud655\uc778\ud558\uace0 \ub2e4\uc74c \ucea0\ud398\uc778\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218\uc788\ub294 \uc131\uacf5 \ub610\ub294 \uc2e4\ud328\uc758 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uac80\ud1a0 (\ubc0f \uc2dc\uac01\ud654) \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"http:\/\/blog.sphinfo.com\/wp-content\/uploads\/2020\/11\/image4-9-1024x566.jpeg\" alt=\"\" class=\"wp-image-1914\" srcset=\"https:\/\/blog.ifiedinc.com\/wp-content\/uploads\/2020\/11\/image4-9-1024x566.jpeg 1024w, https:\/\/blog.ifiedinc.com\/wp-content\/uploads\/2020\/11\/image4-9-300x166.jpeg 300w, https:\/\/blog.ifiedinc.com\/wp-content\/uploads\/2020\/11\/image4-9-768x425.jpeg 768w, https:\/\/blog.ifiedinc.com\/wp-content\/uploads\/2020\/11\/image4-9-1536x850.jpeg 1536w, https:\/\/blog.ifiedinc.com\/wp-content\/uploads\/2020\/11\/image4-9.jpeg 1544w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \uc131\uc7a5 \uc804\ub7b5\uc73c\ub85c \uc804\ud658<\/h3>\n\n\n\n<p>\uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \uc0b4\ud3b4\ubcf4\uba74\uc11c \uccad\uc911\uc758 \ub9ce\uc740 \ubd80\ubd84\uc774 \ud2b9\uc815 \uc9c0\uc5ed\uc744 \uc911\uc2ec\uc73c\ub85c\ud55c\ub2e4\ub294 \uac83\uc744 \ubc1c\uacac\ud588\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.&nbsp;\uadf8\ub7f0 \ub2e4\uc74c \ud574\ub2f9 \uc601\uc5ed\uc5d0\uc11c \uad11\uace0 \ud65c\ub3d9\uc744 \ub298\ub9ac\uba74 \uc131\uc7a5\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\ub978 \uac01\ub3c4\uc5d0\uc11c \uc0b4\ud3b4\ubcf4\uba74 \ud2b9\uc815 \uc804\ud658 (\uc608 : &#8220;\uc608\uc57d\ub418\uc5c8\uc9c0\ub9cc \ucc38\uc11d\ud558\uc9c0 \uc54a\uc740 \ub370\ubaa8&#8221;) \ud6c4\uc5d0 \uace0\uac1d\uc774 \uc0c8 \uad6c\ub9e4\ub97c \uc6d0\ud558\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud574 \uace0\uac1d\uacfc \uc811\ucd09\ud558\uae30 \uc804\uc5d0 3\uc77c \ub3d9\uc548 \uae30\ub2e4\ub838\uc2b5\ub2c8\ub2e4.&nbsp;\uc774\uac83\uc73c\ub85c 19 %\uc758 \uc131\uacf5\ub960\uc744 \ubcf4\uace0 \uacc4\uc2ed\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7f0 \ub2e4\uc74c \uc0c8\ub85c\uc6b4 \uac83\uc744 \uc2dc\ub3c4\ud569\ub2c8\ub2e4.&nbsp;\ub370\ubaa8\ub97c \ub193\uce5c \uc9c1\ud6c4 \uace0\uac1d\uacfc \uc5f0\ub77d\ud558\uba74 25 %\uc758 \uc131\uacf5\ub960\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>CRM\uc5d0\uc11c \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uc778\uc0ac\uc774\ud2b8\ub97c \uac80\ud1a0\ud558\uba74 \ucd94\uc138\ub97c \uc27d\uac8c \ucc3e\uace0 \uc0ac\uc6a9\uc790\uac00 \ub354 \ube68\ub9ac \ud6c4\uc18d \uc870\uce58\ub97c \ucde8\ud558\uba74 \uad6c\ub9e4\ub97c \ub2e4\uc2dc \ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\ub2e4\ub294 \uac83\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;monday.com\uc758&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/monday.com\/templates\/crm\" target=\"_blank\">CRM \ud15c\ud50c\ub9bf<\/a>&nbsp;\uc744&nbsp;\uc0ac\uc6a9\ud558\uc5ec \ub2e4\uc74c\uc744 \uc218\ud589 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4&nbsp;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"382\" src=\"http:\/\/blog.sphinfo.com\/wp-content\/uploads\/2020\/11\/image2-10-1024x382.jpeg\" alt=\"\" class=\"wp-image-1915\" srcset=\"https:\/\/blog.ifiedinc.com\/wp-content\/uploads\/2020\/11\/image2-10-1024x382.jpeg 1024w, https:\/\/blog.ifiedinc.com\/wp-content\/uploads\/2020\/11\/image2-10-300x112.jpeg 300w, https:\/\/blog.ifiedinc.com\/wp-content\/uploads\/2020\/11\/image2-10-768x287.jpeg 768w, https:\/\/blog.ifiedinc.com\/wp-content\/uploads\/2020\/11\/image2-10.jpeg 1517w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. \uc6f9 \uc0ac\uc774\ud2b8 \ub370\uc774\ud130\ub97c \uc131\uc7a5 \uc804\ub7b5\uc73c\ub85c \uc804\ud658<\/h3>\n\n\n\n<p>\ub2f9\uc2e0\uc758 \uc6f9 \uc0ac\uc774\ud2b8\ub294 \ub2f9\uc2e0\uc5d0\uac8c \ubb34\uc5c7\uc744 \ub9d0\ud558\ub824\uace0\ud569\ub2c8\uae4c?<\/p>\n\n\n\n<p>\uc720\uc785 \uacbd\ub85c \ubd84\uc11d\uc744 \uac80\ud1a0\ud558\uace0 \uac00\uaca9 \ud398\uc774\uc9c0 \uc804\ud658\uc728\uc774 \uae09\ub77d \ud55c \uac83\uc744 \ubc1c\uacac\ud588\ub2e4\uace0 \uac00\uc815 \ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud398\uc774\uc9c0\uc5d0\uc11c \ud788\ud2b8 \ub9f5\uc744 \uc2e4\ud589\ud569\ub2c8\ub2e4.&nbsp;\uc0ac\ub78c\ub4e4\uc774 \ud3c9\uc0c1\uc2dc\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \uc790\uc8fc \ud280\ub294 \uac83\uc744 \uc81c\uc678\ud558\uace0\ub294 \uc798\ubabb\ub41c \uac83\uc740 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7f0 \ub2e4\uc74c \ud398\uc774\uc9c0\uc5d0 \ub300\ud55c \ud2b8\ub798\ud53d \uc18c\uc2a4\ub97c \uac80\ud1a0\ud558\uace0 \uc804\ud658\uc728\uc758 \ud558\ub77d\uc774 \ub300\ub7c9 \uac80\uc0c9\uc5b4\uc5d0 \ub300\ud574 2 \ud398\uc774\uc9c0\uc5d0\uc11c 1 \ud398\uc774\uc9c0\ub85c \uc774\ub3d9\ud558\ub294 \ud2b9\uc815 \uc720\uc785 \uacbd\ub85c \ube14\ub85c\uadf8 \uae30\uc0ac\uc640 \uc77c\uce58\ud558\ub294 \uac83\ucc98\ub7fc \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5ec\uae30\uc5d0 \ub300\ud55c \uc124\uba85\uc774 \uc788\uc2b5\ub2c8\ub2e4 : \ub2f9\uc2e0\uc740 \uc758\ub3c4\uac00 \ub0ae\uc740 \ubc29\ubb38\uc790\ub97c \ub354 \ub9ce\uc774 \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;\uc774\uc81c \uc5ec\uae30\uc11c \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \ud574\ub2f9 \ube14\ub85c\uadf8 \uae30\uc0ac\uc758 \uae30\ubcf8 CTA\ub97c \ub354 \ub9ce\uc740 \uc720\uc785 \uacbd\ub85c (\uc608 : \uc81c\ud488 \ub610\ub294 \uae30\ub2a5 \ud398\uc774\uc9c0)\ub85c \ubcc0\uacbd\ud558\uac70\ub098 &#8220;\uc9c8\ubb38\uc774 \uc788\uc73c\uc2e0\uac00\uc694?&nbsp;\uc6b0\ub9ac \ud300\uacfc \ucc44\ud305\uc744 \uc608\uc57d\ud558\uc138\uc694!\u201d\ub77c\ub294 \uba54\uc2dc\uc9c0 \ud31d\uc5c5\uc744 \ud398\uc774\uc9c0\ub97c \ub5a0\ub0a0 \ub54c \ub744\uc6c1\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \ub9c8\ucf00\ud305 \ub370\uc774\ud130\ub97c \uc131\uc7a5 \uc804\ub7b5\uc73c\ub85c \uc804\ud658<\/h3>\n\n\n\n<p>\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c \uc218\uc9d1 \ud560 \uc218\uc788\ub294 \ub370\uc774\ud130\ub97c \uc0b4\ud3b4\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<p>\uc8fc\uc694 \uad6c\ub9e4\uc790 \ud398\ub974\uc18c\ub098\uac00 \ub3d9\uc601\uc0c1 \uad11\uace0\uc5d0 \uc798 \ubc18\uc751 \ud560 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud55c\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc18c\uc15c \ubbf8\ub514\uc5b4 \ubc0f YouTube \uad11\uace0\ub97c \ud1b5\ud574 \uacf5\uaca9\uc801\uc778 \ub3d9\uc601\uc0c1 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4.&nbsp;\uadf8\uc640 \ub3d9\uc2dc\uc5d0 Google Ads\ub97c \ud1b5\ud574 \uac80\uc0c9 \ud14d\uc2a4\ud2b8 \uad11\uace0\ub3c4 \uac8c\uc7ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadc0\ud558\uc758 \ube44\ub514\uc624 \ub9c8\ucf00\ud305 \uacc4\ud68d\uc740 \uc801\uc740 \ud074\ub9ad \uc218\uc640 \ub354 \uc801\uc740 \uc218\uc758 \uc804\ud658\uc744 \uac00\uc838 \uc624\ub294 \ucd1d\uccb4\uc801 \ud30c\uc0b0\uc774\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;\uadf8\ub7ec\ub098 \uac80\uc0c9 \uad11\uace0\ub294 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